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The competition for skilled professionals is fierce, and traditional recruitment is evolving to meet the new job market. Talent Acquisition Managers in B2B organizations are discovering that AI and programmatic advertising (streaming ads) can help them identify highly qualified candidates and persuade them to join their ranks. B2B Recruitment Challenges Before delving into the benefits of AI and programmatic advertising, it's crucial to understand the unique challenges that B2B recruitment faces. In the B2B realm, [...]

Here’s some data that will come as no surprise—a recent survey found that almost 50 percent of HR managers rank talent acquisition and retention as their most pressing concerns. And to offset these concerns, acquisition experts everywhere are tapping into new technologies. Artificial intelligence (AI) and programmatic advertising (streaming ads) are two innovations transforming the recruitment landscape. With this combination, you can build robust hiring processes that target both candidate experience and retention rates.  How [...]

Are you burned out trying to find the perfect candidates? (and BTW they’re trying to find you). Many times these connections aren’t made because you’re on different paths. Use programmatic advertising as a tool to locate a specific group of individuals and then advertise to the devices within their homes.  

In a typical business setting, the human resources (HR) and marketing departments serve two very different functions. One focuses on customer acquisition, while the other is responsible for recruiting, onboarding, assisting, and retaining employees. However, HR professionals are beginning to realize that the two share important similarities.  That said, you may be surprised to learn the value of removing corporate silos and allowing these two teams to work together.  If you're not convinced that an [...]

Cross-collaboration is what makes a company go from good to great. One powerful alliance with immense potential is the partnership between Human Resources (HR) and Marketing. These traditionally separate departments can achieve remarkable results when they work together, particularly in recruitment and retention. By leveraging each other's strengths, HR and Marketing can create a seamless and exceptional employee journey: Synergy Between HR and Marketing At the heart of a good collaboration between the two lies [...]

There’s no doubt that the nature of advertising has changed. In the past, business owners who wanted to advertise their goods and services needed to go through a lengthy negotiation process to get their business in front of consumers.  In today’s world, programmatic display advertising—the automated buying and selling of ad space—is the way to go. Statistically speaking, 90% of all digital display ad dollars are now going to programmatic advertising.  If you’re a business [...]

Finding the perfect candidate to join your organization is no easy task. We recommend an iterative, data-driven approach to your recruitment marketing strategy. If you are tired of sifting through hundreds of not-so-perfect candidates, sitting through several rounds of interviews and often posting the job again when you don’t find who you’re looking for -- this guide is for you. Here's a quick and easy guide to developing an effective recruitment marketing strategy using advertising, [...]

Thanks to the internet, there are unlimited candidates right at your fingertips. But you know better than anyone else that a long list of candidates doesn’t always result in an accepted offer. The real challenge lies not in finding someone—but in finding the perfect match. So, what exactly can you do with your recruiting marketing that will get the attention (and applications) you’re looking for?  There’s no single answer to this question, but you’ll be [...]

A new Talent Acquisition and Retention report shared that 76 percent of hiring and human resource professionals are actively recruiting in 2023—but with minimal success. Yet only 20 percent of the U.S. workforce is satisfied in their current roles.  The data points to an issue that’s plagued businesses since the Great Resignation of 2021: morale is low, turnover is high and employees are more selective. So, what’s an HR manager to do?  If you have [...]