A new Talent Acquisition and Retention report shared that 76 percent of hiring and human resource professionals are actively recruiting in 2023—but with minimal success. Yet only 20 percent of the U.S. workforce is satisfied in their current roles.
The data points to an issue that’s plagued businesses since the Great Resignation of 2021: morale is low, turnover is high and employees are more selective. So, what’s an HR manager to do?
If you have a healthy company culture and offer plenty of growth opportunities, your solution may be as simple as getting in front of the right eyes online. Our team at 10x Digital uses marketing to help organizations get in front of qualified candidates and here’s where they recommend you start:
1. Increase Visibility with Programmatic Advertisements
The internet is a massive place, but thanks to AI technology, it’s easier to boost your marketing scope and reach to specific audiences. Don’t wait for candidates to stumble across your job posting on certain websites—target them with programmatic advertisements. This strategy uses real-time data to reveal the audience’s browsing habits, like which platforms they frequent and when they’re most active. That information helps you tailor advertisements to their online behaviors and automate placement. Programmatic advertisements are flexible and allow you to recruit job seekers through social media, TV streaming, mobile devices, search engines and more.
Communicate What Your Organization Is All About
You can snag the attention of qualified applicants, but how do you convince them to take that next step? Communicate the more “human” side of your business—the mission and core values, performance goals, career benefits, growth opportunities, DEI initiatives or other factors that may encourage them to apply.
In this post-COVID business climate, many workers re-evaluated their priorities and left jobs that didn’t meet their expectations. So, it’s your job to show off what your company can offer (but only if they can deliver on it). Here are a few key things that candidates want from a future employer:
- Fair compensation
- Flexible work arrangements
- Effective leadership
- Health insurance
- Retirement benefits
- Paid vacation time
- Diversity, equity, and inclusion
- Strong team connections
- Training and development
- Career promotions
- Mental wellness resources
- Positive societal contributions
2. Enlist Employees as Brand Ambassadors
A recent survey found that nine in ten consumers trust online reviews from other customers to help them make a purchase decision. If the business has primarily positive reviews, this contributes to a strong brand reputation.
The same can be said for talent acquisition and retention—candidates want to know about the experience of current team members within your organization. What do they think of the culture? Are their skills and input valued? Do they have access to the proper support and resources?
Let job seekers hear from the mouths of actual employees: ask them to create testimonials or behind-the-scenes content to illustrate what they love about being in your organization.
3. Create a Robust Talent Acquisition Lifecycle
There’s a reason talent acquisition and retention are so closely intertwined. What’s the point of your recruitment efforts if you don’t have the long-term structure to retain employees? That’s why optimizing the talent acquisition lifecycle is essential as you build out this recruitment marketing plan.
According to Deloitte, this includes focusing on all touch points in the candidate lifecycle, including:
- Job search and application
- Screening and assessments
- Candidate interviews
- Hire and onboarding process
- 90-day check-ins
- Yearly check-ins
- Ongoing managerial check-ins
You can never guarantee high retention rates, but you can do your best to position your company for it. So, consider each of the above stages as mini-opportunities to build long-term relationships with your candidates and employees.
Level-Up Your Talent Acquisition and Retention Strategy
This job market can be difficult, but you can score top-tier candidates when you know where and how to connect with them. And if you’re ready to elevate your marketing efforts and reach applicants who will bring value to your team, turn to specialists at 10xDigital. We’ll help you create a successful talent acquisition and retention strategy to scale your business to the next level.