Manufacturing Case Study
Programmatic Advertising
Using the latest technology in programmatic advertising, 10X created a recruitment marketing campaign and strategy for a global manufacturing company (name undisclosed), to recruit employees via commercials on streaming platforms, audio platforms as well as companion display ads on mobile and desktop devices.
Results
In just 6 weeks for a very niche audience:
- Over 150K video impressions in both audience markets
- 340 click throughs to the website (display ads) — .22% average for both hiring locations (industry standard is .10%)
- Over 27K audio impressions in both audience markets
- Hyper-targeted Spanish and English campaign
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