Concorde Investment Services is passionate about recruiting financial representatives who want to elevate their financial career. This was highlighted in the animated spot and ran programmatically for months. 

Using the latest technology in programmatic advertising, 10X created a recruitment marketing campaign and strategy for Concorde, a national securities broker dealer, to recruit financial advisors via commercials on streaming platforms and companion display ads. In the last three years, Concorde’s rep count has grown by 32 percent.

Results

In just under one month, they achieved:

• More than 158,000 impressions for the commercial
• 98 percent completion rate and
• More 123,000 impressions for the companion display ads
• .25 percent click-through-rate for display ads
• 4 prospective financial advisors to join the Concorde team