Concorde Investment Services Case Study
Programmatic Advertising
Concorde Investment Services is passionate about recruiting financial representatives who want to elevate their financial career. This was highlighted in the animated spot and ran programmatically for months.
Using the latest technology in programmatic advertising, 10X created a recruitment marketing campaign and strategy for Concorde, a national securities broker dealer, to recruit financial advisors via commercials on streaming platforms and companion display ads. In the last three years, Concorde’s rep count has grown by 32 percent.
Results
In just under one month, they achieved:
- More than 158,000 impressions for the commercial
- 98 percent completion rate and
- More 123,000 impressions for the companion display ads
- .25 percent click-through-rate for display ads
- 4 prospective financial advisors to join the Concorde team
Finalist in the WealthManagement.com 2023 Industry Award
The digital recruitment campaign has been named a Finalist in the WealthManagement.com 2023 Industry Award (the “Wealthies”). Concorde and 10X Digital are among good company with this award as many Fortune 500 companies submitted entries.
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