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The competition for skilled professionals is fierce, and traditional recruitment is evolving to meet the new job market. Talent Acquisition Managers in B2B organizations are discovering that AI and programmatic advertising (streaming ads) can help them identify highly qualified candidates and persuade them to join their ranks. B2B Recruitment Challenges Before delving into the benefits of AI and programmatic advertising, it's crucial to understand the unique challenges that B2B recruitment faces. In the B2B realm, [...]

Are you burned out trying to find the perfect candidates? (and BTW they’re trying to find you). Many times these connections aren’t made because you’re on different paths. Use programmatic advertising as a tool to locate a specific group of individuals and then advertise to the devices within their homes.  

In a typical business setting, the human resources (HR) and marketing departments serve two very different functions. One focuses on customer acquisition, while the other is responsible for recruiting, onboarding, assisting, and retaining employees. However, HR professionals are beginning to realize that the two share important similarities.  That said, you may be surprised to learn the value of removing corporate silos and allowing these two teams to work together.  If you're not convinced that an [...]